1. The “Feeling Guilty?” Strategy The “don’t purchase our product if you’re going to feel guilty about others struggling to (your product’s benefit)…” strategy tells your prospects that other people will have a harder time gaining their desired benefit without your product. It uses reverse psychology and many people do feel guilty when they are [...]
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24 Aug, 2010 in
Marketing by
halil ibrahim Tutuncu
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market. When designing a marketing plan, first a marketing strategy [...]
1. The “Hidden Value” Strategy The “you get an extra $__ in bonuses…” strategy tells your prospects that the total value of your bonus products is a mystery. They will realize that in order to find out the actual value of your bonuses, they will have to purchase your product. You can tell them it [...]
21 Aug, 2010 in
Marketing by
halil ibrahim Tutuncu
Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The [...]