Marketing Ideas&Management Stuffs

Confucianism focuses on personal benevolence and an ethical, harmonious, but very stratified society. Apart from Confucius, Meng Zi (372–289 BC) and Xun Zi (313–238 BC) also contributed to this school. Confucius was the illegitimate child of an impoverished aristocrat, born during a period of strife between Chinese states. As an adult, he travelled among these states, trying to [...]

The superficial purpose of the hexagrams is divination. But at a deeper level, the Yi Jing is many things: it is a philosophical book that teaches a method of dialectic thinking in a constantly changing macro- and micro-environment; it is a scientific book, outlining principles of astronomy, meteorology and physics; and it is a social treatise on how [...]

Marketing has, to date, avoided the sea change brought about by the information revolution. Indeed, over and over again, we see that it is this gap between marketing and the rest of the enterprise that is at fault for stagnating sales, high customer attrition, poor return on CRM and marketing investments, and overall poor financial [...]

•Leaders are essential for setting the company vision, assessing where the company stands and making difficult choices. •Leaders must be able to pull a team together, solve problems and develop strategies. •Leaders Challenge people. •Leaders build their people’s Confidence. •Leaders Coach the people they lead. •Leaders challenge people by bringing them out of their “comfort [...]

Relationship marketing is in vogue. Managers talk it up. Companies profess to do it in new and better ways every day. Academics extol its merits. And why not? The new, increasingly efficient ways that companies have of understanding and responding to customers’ needs and preferences seemingly allow them to build more meaningful connections with consumers [...]

1. Define the marketing opportunity you will focus on. Create a specific question about a marketing opportunity that you want to explore.For example, suppose you work for an automobile maker, and your supervisor wants toexplore the potential benefits of providing global positioning system (GPS) navigationdevices in its cars. A specific question you might ask: “Will [...]

The ‘Marketing Strategy’ is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: – Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell? – What is the offer (the entire marketing mix) we will be presenting [...]

Because investing is not a sure thing in most cases, it is much like a game – you don’t know the outcome until the game has been played and a winner has been declared. Anytime you play almost any type of game, you have a strategy. Investing isn’t any different – you need an investment [...]

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The [...]

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management. The Dictionary of [...]