Marketing Ideas&Management Stuffs

And the question is: WHATʼS THE DREAM? Plan. Vision. Brand statement. Animating idea. Beliefs.

First & Last impressions are your and my personal-career keys, and the keys to a companyʼs customer service report card. We both get that, of course. But: I donʼt know about you, but I need … Constant Reminding. For example, my wife rags on me semi-constantly for not looking people directly in the eye when [...]

Part One The Control versus Freedom Dilemma Chapter 1: I’m Pedaling As Fast As I Can, But It’s Not Fast Enough!” Kip’s awakening came from a mild heart attack that forced him to rethink his corporate philosophy as CEO of National Stores for the last 17 years switching from a control-based business environment to a [...]

Contextual Leadership Contextual leadership aids in better understanding the most important leadership point of view in an all-encompassing structure. Its foundation is the awareness of how, who, what, where and when you lead. It starts with knowing the five contexts. The Self Context The first step in leadership must happen within yourself. Practicing self leadership [...]

Marketing has, to date, avoided the sea change brought about by the information revolution. Indeed, over and over again, we see that it is this gap between marketing and the rest of the enterprise that is at fault for stagnating sales, high customer attrition, poor return on CRM and marketing investments, and overall poor financial [...]

•Leaders are essential for setting the company vision, assessing where the company stands and making difficult choices. •Leaders must be able to pull a team together, solve problems and develop strategies. •Leaders Challenge people. •Leaders build their people’s Confidence. •Leaders Coach the people they lead. •Leaders challenge people by bringing them out of their “comfort [...]

The ‘Marketing Strategy’ is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: – Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell? – What is the offer (the entire marketing mix) we will be presenting [...]

Because investing is not a sure thing in most cases, it is much like a game – you don’t know the outcome until the game has been played and a winner has been declared. Anytime you play almost any type of game, you have a strategy. Investing isn’t any different – you need an investment [...]

CSR continues to gain awareness and attention with executives, investors, media, and consumers. However, organizations vary widely in how they define and perceive CSR, and even more widely in how they approach it. There are broad and substantial philosophic, economic, and political elements to the debate, but for practical purposes, Corenec defines CSR as: Efforts [...]