Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it’s an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). Without doubt, it would [...]
From a psychological point of view a few things are occurring here. To understand the first element, we can revisit one of the foundation pieces of work in respect of the theory of motivation—that of Maslow’s Hierarchy of Needs. Maslow studied exemplary people such as Albert Einstein, Jane Addams and Eleanor Roosevelt, and determined the [...]
As it turns out, my experience is not unique. Many users of such pervasive technologies are fi nding it increasingly diffi cult to detach themselves from such always on access and service, either because of demands from their employers or clients for uninterrupted access or worse because of addictions to connectivity. This almost compulsive need [...]