•Leaders are essential for setting the company vision, assessing where the company stands and making difficult choices. •Leaders must be able to pull a team together, solve problems and develop strategies. •Leaders Challenge people. •Leaders build their people’s Confidence. •Leaders Coach the people they lead. •Leaders challenge people by bringing them out of their “comfort [...]

30 Dec, 2010 in Marketing by

Relationship marketing is in vogue. Managers talk it up. Companies profess to do it in new and better ways every day. Academics extol its merits. And why not? The new, increasingly efficient ways that companies have of understanding and responding to customers’ needs and preferences seemingly allow them to build more meaningful connections with consumers [...]

Follow standards for online ads. If you decide to post an ad on the Internet, request ad requirements from the company that’s selling the ad space before designing your ad. Use the Web as a direct-response tool. When designing a direct-response ad for the Web, make it  easy for the respondent to reach you—through a [...]